“Trust is like the air breathe – when it’s present, nobody really notices; when it’s absent, everybody notices.” – Warren Buffett

Trust is a risk. Big ambitions in life require collaboration and can’t do it alone. So to minimize the risk, people try really hard to gauge the trustworthiness of others.

Trustworthiness is evaluated on three primary criteria:

1. Competency – when an absolute expert in a field.
2. Empathy – when people see you as warm, caring, and understanding.
3. Authenticity – when people perceive you as honest, transparent, genuine, and consistent.

Continue reading “Soft Skills – Building Trust” →