Personalization provides the right content to the right audience.

What does it mean? – For example, you are a customer of http://www.myGrocceryShop.com and usually, you buy vegetables and fruits online. Maybe you are not aware, but the grocery shop already know your behavior. Next time in the main page of the website you will see a bunch of fresh vegetables instead of meat or potato chips. You will see more targeted offers personalized for you.

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